The FMCG sector requires, like all others, a continuous and radical innovation effort, with an ongoing pressure on product, prices, channels and commercial and communication policies, and rethinking business models and the ways of interacting with the market and listening to its signals.
- Strategy and Strategy operations
- Optimizing customer experience
- Defining dynamics of online relationships between company and customer in the era of social media and new devices
- Synergy with high tech, telecommunications and internationalization areas
- Global and multidisciplinary approach to grasp with the peculiarities of individual sectors